WHEREAS, for example, a one percent increase in the penetration of the disabled-travel market in the United States will generate more than $100,000,000 in additional tourism revenue for Hawaii; and

WHEREAS, this market is steadily growing as a higher percentage of the population becomes older and requires services to address their physical changes and limitations; and

WHEREAS, Hawaii has a well-developed infrastructure for accommodating disabled travelers, including disabled-accessible hotels, restaurants, tourist attractions, airports, cruise facilities, and land transportation, along with quality medical facilities and personnel; and

WHEREAS, the websites of the Hawaii Tourism Authority and the Department of Health contain disabled-traveler information that should be evaluated and optimized for content, organization, and marketing effectiveness, including the marketing of collateral material and advertising for disabled travelers; now, therefore,

BE IT RESOLVED by the House of Representatives of the Twenty-seventh Legislature of the State of Hawaii, Regular Session of 2013, that the Hawaii Tourism Authority, with cooperation from the Department of Health and the Hawaii Visitors and Convention Bureau, is requested to improve marketing and visitor information, including developing a comprehensive disabled visitor information page on the Department of Health's and Hawaii Tourism Authority's websites, to attract disabled travelers to Hawaii; and